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YUDHA DWI NUGRAHA, S.E., M.SC.

UNIVERSITAS ISLAM BANDUNG

NIK D200892
NIDN/NIDK 0426068905
Jabatan Struktural Kepala Seksi Merdeka Belajar Kampus Merdeka
Jabatan Fungsional LEKTOR
Fakultas Ekonomi dan Bisnis
Program Studi Manajemen
Email yudhadwinugraha@unisba.ac.id

202.25

Skor SINTA v3 Keseluruhan

177.75

Skor SINTA v3 3 Tahun

202.25

Skor Afiliasi v3 Keseluruhan

177.75

Skor Afiliasi v3 3 Tahun

  • 1. Penelitian

  • 1 E-IMPULSE PURCHASE BEHAVIOUR AMONG MUSLIM CONSUMERS ON TIKTOK SHOP: INTEGRATING CELEBRITY INFLUENCE MODEL AND S-O-B-C FRAMEWORK
    Fokus : SOSIAL HUMANIORA, EKONOMI DAN PENDIDIKAN
    Skema : PENELITIAN DOSEN PEMULA
    Pimpinan : YUDHA DWI NUGRAHA
    Tahun Pengajuan : 2022 - 2023
    Tahun Implementasi : 2023
    2 PERILAKU PEMBELIAN IMPULSIF KONSUMEN WANITA MUSLIM GENERASI Z DI TIKTOK SHOP: APLIKASI S-O-R FRAMEWORK
    Fokus : SOSIAL HUMANIORA, EKONOMI DAN PENDIDIKAN
    Skema : PENELITIAN DOSEN PEMULA
    Pimpinan : YUDHA DWI NUGRAHA
    Tahun Pengajuan : 2021 - 2022
    Tahun Implementasi : 2022
    3 PENERIMAAN PRODUK KOSMETIK ASING DI KALANGAN GENERASI MUDA KONSUMEN WANITA MUSLIM: PERAN PEMODERASI AFINITAS KONSUMEN DAN PATRIOTISME
    Fokus : SOSIAL HUMANIORA, EKONOMI DAN PENDIDIKAN
    Skema : PENELITIAN PRODI
    Pimpinan : YUDHA DWI NUGRAHA
    Tahun Pengajuan : 2020 - 2021
    Tahun Implementasi : 2021
    4 PELAKSANAAN DAN DAMPAK PROGRAM MERDEKA BELAJARKAMPUS MERDEKA UNIVERSITAS ISLAM BANDUNG
    Fokus : SOSIAL HUMANIORA, EKONOMI DAN PENDIDIKAN
    Skema : HIBAH PENELITIAN MBKM KEMDIKBUDRISTEK
    Pimpinan : HELMI AZIZ
    Tahun Pengajuan : 2020 - 2021
    Tahun Implementasi : 2021
    5 NEW BUSINESS MODEL FOR CREATIVE AGENCY THROUGH INFLUENCER MARKETING
    Fokus : SOSIAL HUMANIORA, EKONOMI DAN PENDIDIKAN
    Skema : PENELITIAN DOSEN PEMULA
    Pimpinan : REZI MUHAMAD TAUFIK PERMANA
    Tahun Pengajuan : 2020 - 2021
    Tahun Implementasi : 2021

  • 2. Pengabdian

  • 1 PENINGKATAN EKONOMI MASYARAKAT MELALUI PENGOLAHAN TEPUNG MOCAF DI DESA RENDE-CIKALONGWETAN BANDUNG BARAT DI MASA COVID-19
    Fokus : SOSIAL HUMANIORA, EKONOMI DAN PENDIDIKAN
    Skema : PENGABDIAN KEPADA MASYARAKAT
    Tahun Pengajuan : 2020 - 2021
    Tahun Implementasi : 2021
    2 PENINGKATAN PRODUKSI, PEMASARAN DAN DIVERSIFIKASI PRODUK BERBASIS MOCAF DI DESA RENDE-BANDUNG BARAT
    Fokus : SOSIAL HUMANIORA, EKONOMI DAN PENDIDIKAN
    Skema : PENGABDIAN KEPADA MASYARAKAT
    Tahun Pengajuan : 2021 - 2022
    Tahun Implementasi : 2022

  • 3. Publikasi

  • 3.1. Schoolar
    1 Direction of Development of Management Science in the Era of the Industrial Revolution 4.0: A Perspective from Indonesia
    Jurnal :
    Penulis : YD Nugraha
    2 SINKRONISASI PEMBUNGAAN GALUR TETUA PADI HIBRIDA BARU DALAM PRODUKSI BENIH
    Jurnal : Zuriat 23 (2), 2012
    Penulis : Y Nugraha, IA Rumanti, Y Widyastuti
    3 Peran pemoderasi jenis kelamin dan relijiusitas dalam model EMA: Perspektif peziarah Muslim Indonesia
    Jurnal : Universitas Gadjah Mada, 2019
    Penulis : YDWI NUGRAHA
    4 New business model for creative agency through influencer marketing
    Jurnal : Jurnal Manajemen Dan Bisnis Performa 18 (3), 11-19, 2021
    Penulis : RMT Permana, MMA Rohandi, YD Nugraha
    5 HOW DOES THE GOVERNMENT BOOST THE ENTREPRENEURSHIP COMMUNITY?
    Jurnal : Entrepreneurial Ecosystem in Higher Education, 08-22, 2021
    Penulis : YD Nugraha, T Aspiranti, N Nurhayati, I Amaliah
    6 The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective
    Jurnal : Journal of Islamic Marketing, 2021
    Penulis : YD Nugraha, YA Widyaningsih
    7 Formation of nocturnal offshore rainfall near the west coast of Sumatra: Land breeze or gravity wave?
    Jurnal : Monthly Weather Review 149 (3), 715-731, 2021
    Penulis : H Bai, G Deranadyan, C Schumacher, A Funk, C Epifanio, A Ali, Endarwin, ...
    8 The role of government policy in boosting the Islamic microfinance institutions performance in Indonesia
    Jurnal : Amwaluna: Jurnal Ekonomi dan Keuangan Syariah 5 (1), 136-154, 2021
    Penulis : T Aspiranti, AH Nu’man, YD Nugraha, I Amaliah, AY Mafruhat
    9 The role of higher education policy and the development of management science in the industrial revolution 4.0: A perspective from Indonesia
    Jurnal : Academy of Education Journal 12 (No.1), 1-14, 2021
    Penulis : YD Nugraha
    10 The interaction effect of consumer affinity and patriotism among millennial Muslim women consumers
    Jurnal : Journal of Islamic Marketing 1 (5), 1-29, 2022
    Penulis : YD Nugraha, RMT Permana, DA Harahap, M Shaikh, HI Fauziah
    11 EXPLORATING THE MAIN ACTORS IN THE ACTUALIZATION OF THE VALUE OF SOCIAL JUSTICE DURING THE COVID-19 PANDEMIC
    Jurnal : Academy of Education Journal 13 (2), 344-358, 2022
    Penulis : YD Nugraha
    12 The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective
    Jurnal : Journal of Islamic Marketing 13 (6), 1201-1223, 2022
    Penulis : YD Nugraha, YA Widyaningsih
    13 Economic Improvement through Mocaf Flour Processing During the Covid-19 Pandemic
    Jurnal : 4th Social and Humanities Research Symposium (SoRes 2021), 306-312, 2022
    Penulis : DR Oktini, R Effendi, YD Nugraha, RMT Permana
    14 The reasons why prospective students choose a university, the cost of education or the quality of lecturers?
    Jurnal : International Journal of Health Sciences 6 (S2), 3228-3239, 2022
    Penulis : DA Harahap, M Shaikh, YD Nugraha, D Amanah
    15 Peningkatan Ekonomi Melalui Pengolahan Tepung Mocaf Pada Masa Pandemi Covid-19
    Jurnal : ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat 10 (1), 101-113, 2022
    Penulis : DR Oktini, R Effendi, YD Nugraha, RMT Permana
    16 Pengaruh Brand Association dan Price Terhadap Purchase Decision (Studi Pada Hijab Khawla Cibiru Bandung)
    Jurnal : Jurnal Riset Manajemen dan Bisnis, 114-121, 2023
    Penulis : NLA Faratika, DR Oktini, YD Nugraha
    17 Increasing Mocaf-based Businesses in West JAVA
    Jurnal : KnE Social Sciences, 127–144-127–144, 2023
    Penulis : DR Oktini, YD Nugraha, A Roosalyn, D Rahmi
    18 Impulsive Purchase Behaviour of Muslim Women on TikTok Shop: Findings from West Java
    Jurnal : KnE Social Sciences, 862–878-862–878, 2023
    Penulis : YD Nugraha, RMT Permana, D Hadiarti
    19 Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of S-O-R framework
    Jurnal : Journal of Islamic Marketing, 2023
    Penulis : YD Nugraha, Suliyanto, RMT Permana, Azib, D Hadiarti
    20 Increasing Production, Marketing, and Diversification of Mocaf-Based Product
    Jurnal : ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat 11 (2), 125-134, 2023
    Penulis : DR Oktini, YD Nugraha, A Roosalyn, D Rahmi
    21 Pengaruh Harga dan Variasi Produk terhadap Minat Beli Konsumen
    Jurnal : Bandung Conference Series: Business and Management 3 (2), 2023
    Penulis : MS Syakur, HD Mulyaningsih, YD Nugraha
    22 Pengaruh Electronic Service Quality terhadap Repurchase Intention yang Dimoderasi Oleh Kepercayaan Konsumen
    Jurnal : Bandung Conference Series: Business and Management 3 (2), 2023
    Penulis : R Arvianti, HD Mulyaningsih, YD Nugraha
    23 The Development of The Phenomena of Islamic Marketing, Islamic Branding, and Indonesian Muslim Middle Class
    Jurnal : Academy of Education Journal 14 (2), 1253-1264., 2023
    Penulis : Nugraha, Y,D
    24 Pengaruh Electronic Word of Mouth, Electronic Service Quality, dan Electronic Trust terhadap Purchase Decision pada Pengguna Shopee di Kota Bandung
    Jurnal : ICONOMICS: Journal of Economy and Business 1 (1), 27-34, 2023
    Penulis : F Nurhikmah, DA Harahap, YD Nurgraha
    25 Pengaruh Sales Promotion dan Store Atmosphere terhadap Keputusan Pembelian
    Jurnal : Bandung Conference Series: Business and Management 3 (2), 2023
    Penulis : NS Annisa, R Tresnati, YD Nugraha
    26 Pengaruh Lokasi Toko dan Iklan di Media Sosial Instagram terhadap Intensi Pembelian Toko Kue History Cake
    Jurnal : Bandung Conference Series: Business and Management 4 (1), 2024
    Penulis : MT Rahman, N Maharani, YD Nugraha
  • 3.2. Scopus
    1 Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of S-O-R framework
    Jurnal Q : 2
    Pencipta : Nugraha Y.D.
    2 The interaction effect of consumer affinity and patriotism among millennial Muslim women consumers
    Jurnal Q : 2
    Pencipta : Nugraha Y.D.
    3 The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective
    Jurnal Q : 2
    Pencipta : Nugraha Y.D.
  • 3.3. WoS (Web of Science)
    1 The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective
    Tahun : 2022
    Jurnal : JOURNAL OF ISLAMIC MARKETING
    Penulis : Nugraha, YD; Widyaningsih, YA;
    2 The interaction effect of consumer affinity and patriotism among millennial Muslim women consumers
    Tahun : 2023
    Jurnal : JOURNAL OF ISLAMIC MARKETING
    Penulis : Nugraha, YD; Permana, RMT; Harahap, DA; Shaikh, M; Fauziah, HI;
    3 Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of S-O-R framework
    Tahun : 2024
    Jurnal : JOURNAL OF ISLAMIC MARKETING
    Penulis : Nugraha, YD; Suliyanto; Permana, RMT; Azib; Hadiarti, D;
  • 3.4. Buku
    1 Entrepreneurial Ecosystem in Higher Education
    Kategori : lainnya
    Penulis : Tasya Aspiranti
    Penerbit : Empyreal Publishing House India, India, 2021
  • 3.5. Garuda
    1 New Business Model For Creative Agency Through Influencer Marketing
    Penerbit : Universitas Islam Bandung, 2021
    2 THE ROLE OF GOVERNMENT POLICY IN BOOSTING THE ISLAMIC MICROFINANCE INSTITUTIONS PERFORMANCE IN INDONESIA
    Penerbit : Univeristas Islam Bandung, 2021
    3 THE ROLE OF HIGHER EDUCATION POLICY AND THE DEVELOPMENT OF MANAGEMENT SCIENCE IN THE INDUSTRIAL REVOLUTION 4.0: A PERSPECTIVE FROM INDONESIA
    Penerbit : Fakultas Keguruan dan Ilmu Pendidikan, 2021
    4 THE ROLE OF HIGHER EDUCATION POLICY AND THE DEVELOPMENT OF MANAGEMENT SCIENCE IN THE INDUSTRIAL REVOLUTION 4.0: A PERSPECTIVE FROM INDONESIA
    Penerbit : Fakultas Keguruan dan Ilmu Pendidikan, 2021
    5 Peningkatan Ekonomi Melalui Pengolahan Tepung Mocaf Pada Masa Pandemi Covid-19
    Penerbit : Universitas Islam Bandung, 2022
    6 EXPLORATING THE MAIN ACTORS IN THE ACTUALIZATION OF THE VALUE OF SOCIAL JUSTICE DURING THE COVID-19 PANDEMIC
    Penerbit : Fakultas Keguruan dan Ilmu Pendidikan, 2022
    7 The reasons why prospective students choose a university, the cost of education or the quality of lecturers?
    Penerbit : Universidad Tecnica de Manabi, 2022
    8 THE DEVELOPMENT OF THE PHENOMENA OF ISLAMIC MARKETING, ISLAMIC BRANDING, AND INDONESIAN MUSLIM MIDDLE CLASS
    Penerbit : Fakultas Keguruan dan Ilmu Pendidikan, 2023
    9 Increasing Production, Marketing, and Diversification of Mocaf-Based Product
    Penerbit : Universitas Islam Bandung, 2023

  • 4. Matakuliah - Dosen Mengajar TA 2024/2025

  • 4.1. Semester Ganjil
    1 FAC310 - Kewirausahaan Islami
    SKS : 2
    Prodi : Statistika
    Kelas : A
    2 ICC302 - Pengantar Bisnis
    SKS : 3
    Prodi : Ekonomi Pembangunan
    Kelas : A
    3 MKA117 - Pengantar Bisnis
    SKS : 3
    Prodi : Manajemen
    Kelas : A
    4 MSK516 - Perilaku Konsumen
    SKS : 3
    Prodi : Manajemen
    Kelas : D
  • 4.2. Semester Genap
    1 MKE216 - Statistika Bisnis
    SKS : 3
    Prodi : Manajemen
    Kelas : C
    2 MKE216 - Statistika Bisnis
    SKS : 3
    Prodi : Manajemen
    Kelas : D
    3 MKE216 - Statistika Bisnis
    SKS : 3
    Prodi : Manajemen
    Kelas : F
    4 MEC414 - Man. Pemasaran Lanjutan
    SKS : 3
    Prodi : Manajemen
    Kelas : C
    5 MEC414 - Man. Pemasaran Lanjutan
    SKS : 3
    Prodi : Manajemen
    Kelas : D
    6 MBK617 - Kewirausahaan
    SKS : 2
    Prodi : Manajemen
    Kelas : C
    7 MEJ624 - Man. Publik
    SKS : 3
    Prodi : Manajemen
    Kelas : A
    8 MED842 - Riset & Seminar Man. Pemasaran
    SKS : 3
    Prodi : Manajemen
    Kelas : A